Lifecycle Marketer

About Rentman:
At Rentman we have developed a smart, powerful resource management and planning platform for the event and production industry. From small companies to high-end event service providers, businesses in over 70 countries use our software to realise festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with keeping track of inventory, scheduling staff or creating professional estimates in a highly dynamic industry, Rentman is the best solution. Check out our public roadmap to get an idea of features planned for development! Rentman has its HQ in Utrecht, Netherlands and our second office in Toronto, Canada. 
Over the last 10 years, we have successfully grown into a business that employs 90 professionals with 30 different nationalities. The average age of our colleagues is 30. Our internal communication is in English. Rentman has an open and inclusive culture with a flat hierarchy. We are curious, goal oriented, and take ownership. We love to challenge ideas for the better and help each other to be successful.

Mission of this role:
The mission of our lifecycle marketer is to orchestrate the entire customer journey, from activation to expansion, ensuring customers experience the product's value at every stage of their journey. From the excitement of a free trial to the satisfaction of becoming a paying customer and beyond, you’ll be at the heart of it all. This position is not just about maintaining customer engagement— you will have a significant role in increasing product adoption, driving retention, and maximizing customer lifetime value for a community of 250,000+ users. If you’re passionate about making a difference, taking ownership and working together with a team that is curious and goal-oriented, then you might be our perfect fit.

What will you do:

• You’ll simplify the process for new leads to quickly understand the value of Rentman, guiding them to "aha" moments through personalized sequences

• You’ll develop and refine retention campaigns and educational content to ensure new users fully integrate Rentman’s products into their daily work routine

• You’ll build and scale automated campaigns to encourage upgrades and cross-selling to high-engaging accounts

• You’ll analyze customer behavior and data to pinpoint churn risks and identify opportunities for improvement and optimization

• You’ll manage referral programs to boost customer advocacy and expand Rentman’s user community

What we are looking for:

• 2–3 years of lifecycle marketing / customer success experience in a B2B SaaS company

• Excellent English proficiency, written and spoken

• Strong understanding of product-led growth and customer journey mapping

• Data-driven mindset and ability to analyze customer data to inform decision-making
  

Bonus points for:

• Experience in the event/media production industry

• Proficiency in marketing automation and CRM platforms

• Customer success experience

• Experience with customer onboarding software (Appcues, Intercom, Userpilot, etc.)

• Experience with product analytics tools (Amplitude, Mixpanel)

What will you get:

• An ambitious, young, inclusive (and awesome) international team

• A competitive salary (+8% holiday benefit)

• A “13th month” annual bonus based on company results

• 25 days of paid vacation

• Flexible WFH policy & work from anywhere for 4 weeks a year

• A shiny Windows, Linux or Mac of your choice

• An annual training budget to boost your skills

• A pension plan via BrightPensioen

• Sports activities (Rentman football team, squash and padel) and a Onefit fitness subscription

• An OV Business card if you live further than 10km away from the office

• A flexible and engaging work environment with free lunches, office perks (PS5, Ping Pong, D&D), legendary karaoke parties, and various team activities

• A paid 4-week sabbatical after 5 years to go on an adventure

• An amazing office in the heart of Utrecht, Netherlands, at the historical Drift 17

Our Process:
Excited? Because we are!
The more we get to know you and why you applied for this job, the better your chances.

The first interview is an introductory chat with our recruitment team to see if there is a potential match. If we both agree this is the case, you will meet our Product Marketing & Retention Team Lead. After that you can show us your skills in an assessment. A third interview will follow which will include a discussion of your assessment with the CMO and a culture discussion so you can get a great feel for the culture and values of Rentman. If one final conversation is needed on either side, we will also include that. Apply now by using the apply button! For questions or additional information, contact us at work@rentman.io

At Rentman, we celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that our differences make us stronger and strive to foster a workplace where everyone feels valued and respected.