Senior Product Marketer - Self-Serve Activation

About Rentman:

At Rentman, we are the operations management platform built to support event and media production teams. From small companies to high-end event service providers, businesses in over 70 countries use our software to realise festivals, concerts, corporate events, and more. For event service providers facing daily challenges in managing inventory, scheduling staff, or generating professional estimates in a fast-paced industry, Rentman offers the ideal solution. Check out our public roadmap to get an idea of features planned for development! Rentman has its HQ in Utrecht, Netherlands and our second office in Toronto, Canada.

Since 2015, Rentman has grown to a team of over 100 professionals from 30 different nationalities, creating a unique and diverse culture. We’re driven by curiosity to explore, focused on meaningful results, and committed to true ownership.

At Rentman, we work in English as the common language and we have a very flat hierarchy. We are currently growing so we are looking for a Senior Product Marketer - Self-Serve Activation.

Mission Of This Role:

As our Senior Product Marketer - Self-Serve Activation, your mission is to optimize and accelerate the self-serve user journey, helping new leads and users to seamlessly experience Rentman’s value from trial through to paid conversion and beyond. You’ll play a central role in driving product activation, adoption, and upgrades, ensuring users quickly reach key milestones and stay engaged. This position is pivotal in increasing product adoption, driving retention, and maximizing the lifetime value of our 250,000+ users. If you’re passionate about crafting seamless user journeys, taking ownership, and collaborating with a driven, curious team, this role might be perfect for you.

What You’ll Do:

• Develop and refine campaigns that guide new users through the product’s core features, helping them experience “aha” moments early and often

• Create and iterate on retention and educational content, ensuring that new users integrate Rentman’s products into their daily workflows

• Build and scale automated campaigns to promote upgrades and cross-sell opportunities to highly engaged users

• Analyze user behavior and engagement metrics to identify potential churn risks and improvement opportunities

• Manage and optimize referral programs to increase user advocacy and expand Rentman’s community

What We’re Looking For:

• 2–3 years of experience in product marketing, lifecycle marketing, or customer success in a B2B SaaS environment

• Proficiency in English, both written and spoken

• Strong understanding of product-led growth strategies and customer journey mapping

• Data-driven mindset with the ability to leverage customer data to inform strategic decisions

Bonus Points For:

• Familiarity with the event/media production industry

• Experience with marketing automation and CRM tools

• Background in customer success or onboarding

• Knowledge of onboarding tools (e.g., Appcues, Intercom, Userpilot)

• Experience with product analytics platforms (e.g., Amplitude, Mixpanel)

What You’ll Get:

• An ambitious, young, inclusive (and awesome) international team

• A competitive salary (+8% holiday benefit)

• A “13th month” annual bonus based on company results

• 25 days of paid vacation

• Flexible WFH policy & work from anywhere for 4 weeks a year

• A shiny Windows, Linux or Mac of your choice

• An annual training budget to boost your skills

• A pension plan via BrightPensioen

• Sports activities (Rentman football team, squash and padel) and a Onefit fitness subscription

• An OV Business card if you live further than 10km away from the office

• A flexible and engaging work environment with free lunches, office perks (PS5, Ping Pong, D&D), legendary karaoke parties, and various team activities

• A paid 4-week sabbatical after 5 years to go on an adventure

• An amazing office in the heart of Utrecht, Netherlands, at the historical Drift 17

Our Process:

Excited? Because we are!
The more we get to know you and why you applied for this job, the better your chances.

The first interview is an introductory chat with our recruitment team to see if there is a potential match. If we both agree this is the case, you will meet our Product Marketing & Retention Team Lead. Next, you’ll have a chance to showcase your skills in an assessment. A third interview will follow which will include a discussion of your assessment with the CMO and a culture discussion so you can get a great feel for the culture and values of Rentman. If one final conversation is needed on either side, we will also include that.
Apply now by using the apply button! For questions or additional information, contact us at work@rentman.io.

At Rentman, we celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that our differences make us stronger and strive to foster a workplace where everyone feels valued and respected.