Product Marketing Manager


Rentman is hiring a Product Marketing Manager. The main objective of this unique role within Rentman is to maximize the market impact of new product releases and our current products. You make sure customers and colleagues understand new products and features and the value it adds for our customers. You develop the best go-to-market strategy, own and manage the positioning and messaging of all product launches and get team efforts aligned.

You know our competitors like the back of your hand. And you know our customers and what they need better than they do. With this knowledge, you help develop and present our product's value proposition. You back up strategic insights with market evidence and use that to develop positioning and messaging that resonates with customers and empowers our sales team to be successful. You are the glue that binds the product strategy to the tactics needed for success in sales and marketing.

You will join our international marketing team of 5, located in the Utrecht office, and work closely together with the product team. We look for people that are result-driven, innovative, and great team players. We aim to work smart, creative, and with great collaboration to build a platform that our customers love. 

What you will do

  • Work closely together with the Product team on developing successful plans for new product launches and to boost adoption
  • Create value propositions and messaging
  • Project manage product launch plans across all milestones, track deliverables, facilitate cross-functional alignment and communication
  • Develop product marketing metrics to measure the success of product launches, own reporting, and monitor performance post-launch
  • Develop and maintain product marketing toolkits, including customer experience and sales enablement materials
  • Help validate product positioning and investigate new growth opportunities

Some examples of your day-to-day activities: Coordinate and work on a campaign for a new feature release, contact customers to understand the problem that is solved and the value a feature adds, meet with our Customer Experience team to prevent a spike in avoidable launch-related tickets, share your vision on how to take our product marketing to the next level, and preparing for a presentation explaining to the sales team the added value of a new feature.

About Rentman

Rentman develops smart and powerful resource management and planning SaaS software. Particularly used in the event and production industry. Our headquarter is in Utrecht, The Netherlands, and other offices are in Toronto and Colombo. Over the last years, we have successfully grown into a business that employs 65 professionals from over 15 countries. And we are ready to grow more!

We are proud of our extensive tool that makes the lives of more than 3000 customers easier. From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with scheduling staff, keeping track of inventory or creating professional estimates in a highly dynamic industry, Rentman is a forceful and valuable solution. We help our customers increase profits and deliver better events.

What you get at Rentman

  • Work with an ambitious, smart and inclusive international team
  • A “13th month” annual performance bonus based on company results
  • 25 days of paid vacation
  • Hybrid WFH policy & Work from anywhere 4 weeks a year
  • Annual training budget
  • Voluntary pension plan
  • Paid travel expenses
  • Different sports activities and fitness subscription at Onefit
  • Free lunch, office fun: Xbox and Ping Pong, legendary (karaoke) parties in our basement and other fun team activities
  • After 5 years employment you get a paid abbatical of 4 weeks
  • Inspiring office at the heart of Utrecht in a historical building at Drift 17


What you bring

  • At least 3 years of working experience in a similar role, preferably in SaaS/software solutions.
  • Excellent knowledge of digital marketing 
  • Fluent in Dutch and English, written and spoken proficiency 
  • Exceptional written and verbal communication skills - you understand the value of storytelling 
  • You are a results-driven, analytical and forward-thinking
  • Bonus points if you have proven knowledge of or a background in the AV / Event service industry and with product development
  • Bachelor’s degree is required

Don't worry if you don't tick all boxes - let us know why you are the best fit for this role anyway!

How to apply?

Want to join our team? Apply or get in touch to hear more about the position. You can email to if you want to get in touch. A tip: the more we get to know you and why you applied for this job, the better!

The first interview is to see if there is a culture match and to understand if Rentman and the job is something for you. If we both agree this is the case, you can show us your skills in a assessment. After the assessment, a second interview will follow with your potential Manager and a colleague. After that we aim to let you know within 2 days if we do you a job offer.

To all recruitment agencies: Rentman does not accept agency resumes. Please do not forward resumes to our jobs alias, Rentman employees or any other organization location. Rentman is not responsible for any fees related to unsolicited resumes.