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Content & SEO Strategist

Utrecht, NetherlandsMarketing

Job description

We are hiring a Content & SEO Strategist to inform our content strategy, increase brand engagement, and drive demand for Rentman and its products on a global scale. 

With the content marketing team, you spearhead, develop, and execute multi channel content strategies that boost inbound traffic, grow brand awareness, and maximize conversion. You also implement and analyze SEO campaigns that push our website’s organic traffic to the very top! Based on careful research and analysis, you develop ICPs and buyer personas that help your team create compelling content marketing experiences that resonate with our target audience throughout their journey at Rentman.


The Content & SEO Strategist is responsible for developing new multichannel content strategies, optimizing existing content across Rentman’s social channels, and implementing a robust SEO strategy. Together with your content team you track content KPIs to gauge performance, identify best practices, and drive data-driven and goal-oriented content strategies.

Your day-to-day activities will vary, but a day as a Content & SEO Strategist at Rentman could look like this:

  • After the team stand up at 9:30 AM, you work the entire morning on developing a multi-platform content strategy for an upcoming market launch in North America.
  • You enjoy a nice lunch with your team and spend an hour working on a new blog post. You proofread some content pieces and prepare the content launches together with the Content Specialist.
  • The rest of the day is spent running your regular content performance audit to assess if we’re still on track with the goals we have set and preparing a report on your insights for the team meeting later that week.

Your main missions

  • Prepare content marketing guidelines that provide direction to the content team

  • Develop, execute and manage cross-platform content strategies aligned with short-term and long-term business targets (e.g. traffic, leads, engagement, thought leadership, loyalty and brand awareness).

  • Manage and streamline content distribution on all relevant online channels to increase traffic.

  • Create, edit, proofread and distribute a diverse array of marketing content (e.g. white papers, case studies, testimonials, newsletters, blog posts, social media copy).

  • Plan, develop and implement a robust SEO strategy to generate leads, optimize organic search, and maximize ROI.

  • Develop region/industry-specific buyer personas/ICPs and monitor engagement metrics to assess the impact of content campaigns along the customer journey.

  • Analyze content marketing data to identify trends, anticipate customer needs and generate new ideas that drive engagement.

  • Perform content audits and gap analyses to identify content opportunities and capitalize on them.

  • Identify and monitor key SEO and content KPIs to improve performances and report on performance and ROI.

Our ideal candidate is experienced in developing and managing cross-platform content and SEO strategies - you know how to figure out what works vs what doesn’t. You are familiar with content management systems and eagerly explore new opportunities to attract target audiences and grow our brand further. Next to that, you are ambitious, keep up with the latest trends and bring
the right balance of creative and analytical skills. 
As a confident team player, you know how to work with others and take responsibility for your own initiatives from day one.

About Rentman

Rentman develops smart and powerful resource management and planning SaaS software. Particularly used in the event and production industry. Our headquarter is in Utrecht, The Netherlands, and other offices are in Toronto and Colombo. Over the last years, we have successfully grown into a business that employs 65 professionals from over 15 countries. And we are ready to grow more!

We are proud of our extensive tool that makes the lives of our customers easier. From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with scheduling staff, keeping track of inventory or creating professional estimates in a highly dynamic industry, Rentman is a valuable solution. We help our customers increase profits and deliver better events.

What you get at Rentman

  • Competitive salary

  • Fast-paced, international work environment with room to develop new skills

  • “13th month” annual performance bonus based on company results

  • 25 days of paid vacation

  • Personal training budget

  • Voluntary pension plan

  • A lot of sports, activities & OneFit subscription

  • Free lunch & drinks

  • A lot of office fun (Xbox and Ping Pong), legendary (karaoke) parties, fun team activities, and an inclusive atmosphere

  • 5 year employment anniversary sabbatical of 4 weeks

  • An amazing office at the heart of Utrecht in an historical building at Drift 17

  • Check out our public roadmap to get an idea of features planned for development

Job requirements

What you bring

  • 5+ years of marketing experience and 3+ years of experience in content marketing

  • Bachelor’s degree in marketing, communications or a related field

  • Proven experience in a content manager role in a similar work environment (SaaS, B2B)

  • Excellent writing skills with flawless spelling, grammar, and syntax. Your pen is your best ally!

  • You are a native English speaker or you have extensive experience publishing public-facing content in English

  • Deep knowledge of SEO best practices and good knowledge of content management systems, keyword research tools, HTML, social media platforms, SEM and other relevant tools

  • Good organizational, analytical and time management skills

How to apply

You can apply using the button below. Don’t forget your cover letter! The more we get to know you and why you applied for this job at Rentman, the better.

The first interview is an introduction interview to get to know each other, explain more about the role and see if there is a potential match. If this is the case, we schedule a second interview to go more into depth. An assessment can be part of the process.

Apply now by using the apply button. For questions or additional information contact Stella at

To all recruitment agencies: Rentman does not accept agency resumes. Please do not forward resumes to our jobs alias, Rentman employees or any other organization address. Rentman is not responsible for any fees related to unsolicited resumes.